Prime time for Platinum!
Why Platinum Might Be Your Perfect Choice for Jewellery Right Now
Gold prices have reached an all-time high, making it a great moment to shine a light on another stunning and precious metal—platinum. Often overlooked in favour of gold, platinum offers exceptional beauty, durability, and value, making it an excellent choice for engagement rings, wedding bands, and bespoke jewellery commissions.
The Benefits of Choosing Platinum
1. Platinum is More Affordable Than You Might Think
Traditionally, platinum has been seen as the premium choice, often carrying a higher price tag than gold. However, with gold prices soaring, platinum could now be the more cost-effective option for many jewellery designs. This shift presents a unique opportunity for those seeking luxurious white-toned metal jewellery.
2. Superior Durability & Strength
Platinum is renowned for its incredible durability. It is denser and stronger than gold, making it an ideal choice for jewellery that is worn every day, such as wedding rings. Unlike gold, which can show notable signs of wear over time, platinum maintains its volume impressively making it ideal for heirloom pieces.
3. Naturally White & Hypoallergenic
Platinum is naturally white, meaning it will never require re-plating to maintain its colour. Its bright, cool-toned lustre withstands the test of time, making it a low-maintenance and long-lasting choice for fine jewellery. Unlike high street white gold, which is often rhodium plated to achieve a bright white look, platinum's colour is inherent.
*Please note at Erin Cox Jewellery, we embrace the natural tones of our white gold, opting for alloys with high palladium content for a more pleasing hue rather than plating it.
While our un-plated white gold has a beautiful gunmetal grey tone in 18ct and a warm silvery tone in 9ct, platinum offers a naturally brighter as shown below…
Bespoke Platinum Jewellery
If you're considering a bespoke commission, platinum is an exceptional choice. Platinum offers both beauty and longevity. Its density allows for intricate, delicate details, while its natural durability ensures your jewellery will last. Working with platinum requires specialist skills, as it has a much higher melting temperature than gold or silver and demands specific tools and expertise. Not all jewellers are equipped to handle it, but Erin has years of experience crafting with platinum, making her the perfect choice to bring your platinum vision to life with confidence and precision.
Is Platinum Right for You?
If you’ve always loved the idea of platinum but assumed it was out of reach, now is the perfect time to explore it’s possibilities. With gold prices at record highs, platinum offers a rare combination of luxury, durability, and value. Get in touch with us at Erin Cox Jewellery to discover how we can create something truly special for you.
